How Facebook Is Quietly Changing the Video Game Industry

When you think about Facebook and video games, you might still be thinking Farmville, online Poker, and other mindless entertainment. However, Facebook has grown far beyond that. In fact, Facebook is quietly working to change the entire video game industry!

Don’t worry: you won’t have to give up all your personal data to Mark Zuckerburg in order to learn more. This complete guide has everything you need to know.

The Rise of Facebook Gaming

How do you watch other gamers play? Most gamers use platforms such as Twitch or YouTube. However, the field is getting pretty crowded, especially with companies like Microsoft (and its Mixer platform) entering the fray.

Then again, the field isn’t too crowded for Facebook. The social media giant has created Facebook Gaming, and this is slowly becoming the preferred option for streamers and audiences alike.

This newer platform has a number of features and options outlined further below. With this information, you can decide if it’s time to ditch the Twitch and switch!

Built-In Reach

The obvious advantage of Facebook Gaming is that it takes advantage of an existing platform. With Twitch or Mixer, a new streamer must struggle to gather an initial audience. With Facebook, it’s very easy for someone to invite their existing friends and family to join them.

Facebook also provides superior options to grow that audience (more on this in a minute). But their big claim to fame so far is the ease of getting started. If you already have Facebook and a friends list, then you’re more than halfway to becoming a streamer on the world’s most famous social media platform.