As the home of all things Disney and Marvel, Disney+ has been a major hit as a streaming service. And later this year, subscribers will have the option to choose a cheaper subscription plan that features ads.
This new subscription plan is coming to the United States sometime in late 2022 and will expand internationally sometime in 2023. There are no details to how much cheaper this will be than the current plan (which runs users either $7.99 a month or $79.99 a year).
Disney is not exactly paving new ground with this plan. Hulu has offered users the choice between subscription plans with ads ($6.99 per month) and without ads ($12.99 per month) for many years. And last year, HBO Max began offering users an ad-based subscription that is $5 cheaper than the normal plan and doesn’t offer access to 4K resolution. NBC’s Peacock, meanwhile, has limited free access supported by ads, a $4.99 per month ad-based plan that features ads, and a $9.99 plan that removes most ads and allows users to download programming to watch offline.
It’s not hard to see why Disney is going to be offering a new plan. The company wants to hit a minimum of 230 million subscribers by 2024 and, as reported by TechCrunch, only has 129.8 million at the present time. If Disney is lucky, this cheaper plan will help to goose subscription numbers and move them closer to the target.
Are you excited by this new subscription plan? Let us know in the comments!