Sony Responds to PS5 Logo Backlash and Teases ‘Unique Elements’ of the Upcoming Console

January 9, 2020

Jim Ryan has been making the rounds lately after his highly-criticized PlayStation 5 presentation at CES 2020 on Monday. The Sony Interactive Entertainment president and CEO gave an interview to Business Insider Japan on Thursday where he briefly talks about the widely-mocked PS5 logo and teases the “unique elements” of the PlayStation 5 that have “yet to be announced.”

Here are the important takeaways from the interview, translated by Google.

Regarding the PS5 logo backlash, Ryan defended the decision to go with a familiar design. “It’s important that products with the PlayStation brand have a sense of consistency. It’s important that anyone can see and immediately think that it’s a PlayStation,” he said.

Ryan spoke of Sony’s obligation to PS4 users and how the company plans to attract them to the PS5. “There are 100 million PS4 owners and their community. We have a duty to keep them happy, interested, and engrossed,” Ryan said. “We have to come up with a new attraction, and this year will be a more difficult and special year than the launch of previous new game consoles.”


When asked what the unique appeal of the PS5 is that will get PS4 users to migrate, Ryan teased a few details before revealing that the bigger differences haven’t been announced yet. “With every new console, the processor and graphics get better…. We have already revealed the adoption of SSDs.”

He also touted the PS5’s 3D audio and the haptic feedback support of the controller. “It’s an amazing change. Just playing the racing game Gran Turismo Sport with the PS5 controller is completely different,” he claimed.

Ryan also commented on Sony’s decision to release the PS4 in Japan three months later than North American and European markets. “There was a good reason for the choice, but now I think it was not a good idea,” he admitted. However, he gave no comment on whether such a delay will take place again in Japan for the PS5.

Category: News



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