You may think that a $7.5 billion purchase is enough to earn some kind of a break after that. But Microsoft thinks differently: after their recent acquisition of Bethesda Softworks, they are still up for buying more game studios in the future.
This is what Microsoft CEO Satya Nadella and Xbox head Phil Spencer said in an interview with CNET on Wednesday. They are confident that interactive entertainment will become a key technology in the next 10 years.
“Content is just the incredible ingredient to our platform that we continue to invest in,” Spencer said. “This doubles the size of our creative organization.”
The Microsoft bosses are confident that the rich Xbox Game Pass library will help them reach a huge audience. This is why the corporation is actively buying up studios and ready to buy more companies in the future.
As for Microsoft’s recent acquisition of Bethesda, Spencer emphasizes that Bethesda will retain semi-independence within Xbox Game Studios. Microsoft wants to preserve the existing culture of Bethesda. “It is about the culture of those teams,” he said. “They’re not about becoming us.”